Top 5 Trending Events & Promotional Items in 2024

Are you excited about making your brand stand out in 2024? Well, here’s your chance to shine with these five fantastic trends and events. Stay ahead of your competition or use these ideas to show your appreciation to your employees. In our professional opinion, here are the top five trends and promotional items for 2024!

We’ve done some research in the industry, and we’ve got the scoop on what’s going to be hot in promotional products for 2024. Get ready to dive into the categories, products, materials, and events that are set to grow next year!

Trend 1: Live Events

Live events have always been a hit, and we think they’ll be even bigger in 2024. They’re perfect for connecting with folks in your industry and checking out what your competitors are up to. Going to these events can give you fresh ideas and a little boost for the upcoming year. It’s a win-win!

Extra Tip: In 2024, you’ll come across events like trade shows, career fairs, and business conferences quite often.

To make the most of these events, bring along some trending swag items with your logo on them. Here are a few cool ones that we think will be popular:

  • Tote bags – Great for holding lots of small giveaways.
  • Lanyards – Perfect for big gatherings where people can wear them with their name tags.
  • Power Banks – Essential in our digital world.

Trend 2: High-End Promotional Products

No more cheap and poorly made products with logos. Companies are now investing in quality corporate gifts for their audience. That means better, long-lasting items.

Laptop Backpacks
In recent years, laptop backpacks have become a major trend. They’re highly practical for people who travel for work.

Brand Name Items
Another trend that’s catching on is using well-known brand items for promotions. Companies are ordering products from famous brands like Arctic Zone or Thule in bulk.

Tip: One of the advantages of high-quality promotional items is that they often have low minimum order requirements. This means you can buy just a few items at a time, which helps you stick to your budget and gives your brand the flexibility to switch up promotional items more frequently.

Trend 3: Eco-Friendly Products

Sustainability has become increasingly important in recent years, not only in promotional marketing but in all aspects of life. This trend is expected to continue in 2024, with more people paying closer attention to company swag and its environmental impact.

Sustainable & Recycled Materials
People who want eco-friendly products often seek items made from sustainable materials.

Here’s an interesting fact: Bamboo and other wood-based materials are becoming trendy in the promotional product industry. Natural materials like wheat grass, cork, glass, and jute are also gaining popularity.

Social Responsibility & Accountability
People who receive products care about what they get, but they also want to know that the companies they work with care about the environment and society. That’s why companies like ours are focused on being more socially responsible. Take a look at the partnerships we’ve formed and the donation campaigns we’ve run to see how we support various global causes.

Trend 4: Uncommon Items

Imagine this scenario: You’re strolling through a trade show, gathering various promotional goodies, and you glance down at your bag. It’s filled to the brim with pens, lanyards, notebooks, and more, all looking the same. Nothing stands out, and you can hardly remember or quickly identify who gave you what.

This is where unique promotional items come into play. While items like mugs, keychains, and USB sticks are classics for a reason, they’re not the only options. A trend we’ll see in 2024 is that companies and brands are tired of sticking to the same old choices. Instead, they want to stand out from the crowd by selecting items that are specific to their industry or that will leave a memorable impression on their target audience.

Trend 5: Promoting Positive Health

I understand we’ve been discussing the value of ordering unique products in bulk, but there’s a timeless charm to the classics. You might even say they never really go out of style!

With all the social media buzz around outdoor activities and staying well-hydrated, why not join the conversation? Think about putting your logo on these dependable, well-loved items to promote healthier living among your intended audience.

Here are some fantastic ways to blend traditional promotional items with unique ones to enhance your health-focused promotional marketing strategy.

  • Yoga mats – They might seem a bit unconventional, but they could be a great addition to any office! Think about customizing some mats and organizing morning yoga sessions for your team.
  • Water bottles – These are like the bread and butter of company swag. Keep them handy in the office to encourage everyone to stay hydrated throughout the day. More water also means more trips to the restroom, and that’s a step closer to hitting those 10,000 daily steps.
  • Lunch boxes – Here’s a way to promote healthy eating and team bonding at the same time! Give these out to boost employee engagement and encourage them to have lunch together.
  • Coffee mugs – Just like lunch, nothing brings teams and coworkers together quite like coffee. While these mugs are quite common, you can always put a unique twist on the design.


And that’s a wrap! These are the top 5 trends and promotional items you can expect to see in 2024. We’ve taken a close look at what’s been happening this year and listened to your feedback to bring you these exciting trends. We hope this gives you some inspiration and gets you excited for what’s ahead in the coming year!

So, get ready to make a mark in 2024 with these exciting trends and promotional items. For all your promotional product needs, visit Optamark Distributor today!