How to Sell Customized Products Online (A 4 Step Guide)

Not all customers are the same; they each have their preferences and ways of using your product.

Customers often want to personalize their purchases, whether it’s choosing colors or adding custom images.

This is where product customization becomes crucial for providing great customer experiences.

By offering customized products, you cater to individual preferences, which boosts customer loyalty and satisfaction.

Moreover, research shows that 79% of consumers are willing to pay more for personalized products, increasing revenue.

However, a challenge arises: which types of customizable products are most popular? And how do you go about creating and selling custom products online?

To answer these questions, we’ve put together a comprehensive guide on how to successfully sell customized products online.

Step 1: Find a Profitable Product

One of the biggest challenges in selling customized products online is choosing the right product.

So, how do you pick a product that’s always in demand, trendy, and profitable?

Before you start selling customized products online, take a moment to understand what’s trending in the market. Research which products are popular and have the potential for customization.

Instead of trying to reach everyone, focus on a specific group of customers who are likely to love your products. This targeted approach can help your brand stand out and attract the right audience.

If you already have an online store and want to add customized products, consider finding a niche market that fits your brand. For instance, if you sell custom t-shirts, think about offering designs like all-over prints or ones with plant motifs. And if you’re into baby onesies, explore fun designs with cartoon characters or adorable animals.

If you’re starting fresh, check out online marketplaces like Amazon, Alibaba, and Etsy for product ideas. Look at what’s popular and wished-for to spark inspiration for your offerings.

Check out these popular custom products to sell now and in the future:

👕 Clothing: Think t-shirts, hoodies, pants, and uniforms.

👟 Accessories: Caps, shoes, engraved jewelry, and bags.

🏆 Gifts: Mugs, photo albums, and trophies.

📗 Stationery: Visiting cards, notebooks, and posters.

Offer these customized items online to boost engagement and sales. With our Product Design Guide, customers can easily create their designs using features like artwork, image upload, filters, quotes, and more.

Step 2: Decide How to Sell Customized Products Online

Here, you can either go with the traditional way of buying, customizing, and selling custom products or sell with Optahub.

Optahub is a fulfillment model that enables you to sell customizable white-label products without having to hold any inventory.

As soon as a customer places an order in your store, the order goes to the Optahub supplier. They will further handle everything from printing to shipping.

All you have to do is connect your store with any of the Optahub providers. Then fill your store with as many products as you want. And the provider will take care of order fulfillment.

Optamark’s Optahub Marketplace Solution is a one-stop shop if you want to be like Printify or Printful. Using it you can invite unlimited sellers to join you, set their prices, & offer personalized products to their customers. Sellers can enable product personalization with the product designer tool.

Thus, sellers can publish custom products easily in their stores. Moreover, with order automation, you can reduce order turn-around SLAs. The tool is best for a business that does not want to invest in inventories.

Step 3: Choose the Right Supplier Partners

To sell customized products, you’ll need to get blank items that you can personalize. Look for reliable suppliers either locally or online who can provide you with the products you need without any trouble. It’s essential to choose suppliers that are well-known and trustworthy.

For example, if you’re looking for blank t-shirts, there are many wholesale t-shirt suppliers in the USA where you can buy them in bulk.

Step 4: Automate the Workflow of the Print Job

Once an order is taken, you should be able to handle that order efficiently. Therefore, automation of print jobs is in high demand these days.

With automation, you can streamline your print processes from order receipt to final delivery. This includes defining workflows, generating order tickets, scheduling jobs, and tracking progress—all to ensure smooth operations and customer satisfaction.

Implementing print ERP software brings additional benefits. It automates workflows, allowing you to manage various print jobs from different channels seamlessly. This not only boosts efficiency but also helps in building a loyal customer base.

A comprehensive web-to-print ERP solution simplifies your business operations. From managing inventory to processing orders and proofing artwork, it provides a single interface to handle it all.

Some Tips for Marketing Your Customized Products

It’s crucial to highlight what you’re selling, especially your unique selling point (USP). If you offer custom products and personalization services, promote them across all your marketing channels, starting with your website.

Your site is the first impression, so make it engaging and user-friendly. Optimize content for keywords to boost search rankings and check loading speed for a smooth experience.

Also, use other channels like social media and forums. Here are some tips to make the most of them.

  • Establish social media pages and share engaging content regularly.
  • Optimize your website’s SEO and engage in online discussions to increase visibility.
  • Collaborate with popular e-commerce platforms to showcase your products.
  • Invest in paid marketing campaigns for faster results.
  • Consider offline advertising, like newspaper ads, to reach a wider audience.


Work with the Experts

If you’re an Optamark distributor looking to start selling customized products online, you’re in the right place! Our tool is designed with your customers in mind, making it easy for them to create personalized products with just a few clicks.

With our intuitive interface and specialized approach, customization becomes a breeze. That’s why businesses around the world trust us for their customization needs, whether it’s apparel or personalized tech accessories.

No matter your industry, we’re here to help you get started with customization on your store. Just let us know your requirements, and we’ll give you a personalized tour of our product.