Elevate Your Customer’s Branding with Store Layouts

Elevate Your Customer’s Branding with Store Layouts

When you think of “branding,” what do you think of? A logo, a color, or a catchy slogan, right?

But, did you know branding is much more than that? It’s actually a big part of why people buy more from some businesses, choose one business over another, or why they shop at a particular place.

There’s a study that found 75% of customers judge how trustworthy a business is just by looking at their website’s design and layout. This means your online branding can really make or break that crucial first impression.

In simple terms, having a professional and well-branded online store is important for making a good first impression. This can make customers want to come back and shop more. Now, let’s explore the best branding options for your business.

Branding is not a one-size-fits-all approach.

Branding is not a one-size-fits-all approach.

Branding can have different meanings based on what your business aims to achieve. Whether you want to attract big companies, explore new markets, or offer a variety of services to different kinds of customers, Store Layouts offer many choices to fit any customer, no matter their type or size.

Here are a few examples:

Layout 1

This gives a more product-focused experience in your online store. Layout 1 shows all the products in each category right on the front page and includes modern branding elements like picture sections and a bar with store information.

Use Case:

Employee Uniforms & Supplies] A bank is looking for a method to give its employees uniforms with the bank’s logo and necessary work supplies. They also want to share useful information about the bank with their employees.

Layout 2

Boost your branding with this layout that helps increase sales. It has everything from Layout 1 and more. Layout 2 guides customers to certain products, bundles, and categories with things like “click here” buttons and a section for featured products.

Use Case:

Example Store: Employee Uniforms & Supplies] – A healthcare provider with several departments wants an online store. This store will let employees order uniforms and supplies with the company’s brand on them. It will also highlight popular products on the main page of the store.

Layout 3

Looking for a single place that does it all? Layout 3 works great as a main page for serving different groups or organizations. It helps guide customers to certain categories, letting them get a feel for your brand before they start looking at your products.

Use Case:

A school wants a special main page to sell uniforms and equipment for the baseball, softball, and basketball teams. They also want to offer spirit wear for students, fans, and faculty.

Take your store from bland to brand.

Take your store from bland to brand.

No matter if you’re selling promotional products, decorating clothes, or dealing with team merchandise, these effective layouts and branding options can really help your business and your customers. Store Layouts let you:

  • Wow, customers with a modern, store-like experience they’re looking for.
  • Increase sales by directing customers to certain products, categories, and bundles.
  • Get new customers by offering one-stop shops or main pages for big organizations.

Additional branding features for your toolbox

Additional branding features for your toolbox

Besides Store Layouts, there are other features you can use to create a cool, fully-branded online store. Here are some top tips to help you:

  • White Label: Take off OG branding from your store so that your brand is consistent from the moment customers visit when they check out.
  • Custom Domains: Choose a special website address that shows your customer’s brand, making it feel more personal.
  • Image Library: In the OG app, you can choose from lots of high-quality stock photos to make your store look great.

Want to try out your branding skills? Take a look at our newest Store Layouts on the Optamark Distributor.com article for more details.