Effectively Managing Print and Distribution of Marketing Collateral Material

Effectively Managing Print and Distribution of Marketing Collateral Material

Big businesses are finding success with enterprise print management. It helps them save money, work more efficiently, and make better use of their resources.

Lots of global companies that offer print management also help with other stuff like improving processes, managing documents, and boosting productivity. They might package these services as Marketing Execution Services or Enterprise Content Management.

But if you’re a busy marketing team making and sending out materials to your sales team or clients, you might need a quicker, more flexible solution.

What to Look for in a Print Management Vendor

Print Management Vendor

Every print management company aims to make things easier, boost productivity, and cut costs. But not all of them are the same.

As these companies grow and businesses rely on them more, it’s crucial to pick one that’s flexible, trustworthy and delivers what they promise. Here are some things to keep in mind when choosing a print management company:

    • Make sure the services match what you need. Think about all the different things your organization needs to print, like brochures, banners, business cards, and promotional stuff. Each one needs special attention and skills. That’s why it’s good to team up with a printing company that can do it all.Find a vendor that can handle different types of printing, like regular printing, big printing, and special printing, all in one place. This way, everything gets done smoothly, and the quality stays consistent. Plus, it’s faster when it’s all under one Having one place for all your printing needs makes life easier. You don’t have to juggle between different vendors. So, when picking a printing partner, make sure they can handle whatever you throw their way.
    • Customer support matters. The support team of a print management vendor is like the backbone of their solution. It’s what holds everything together. If the support team isn’t flexible, reliable, and quick to respond, any hiccup or issue can snowball into bigger problems for your organization. That’s why it’s crucial to choose a vendor with a strong support system in place, so you can rest assured that any issues will be promptly addressed and resolved, keeping your operations running smoothly.
    • Focus on improving performance. A good printing company should understand your business inside and out. They should learn how you do things and suggest clever ways to make them even better. Maybe that’s speeding up tasks, tidying up how things flow, or even finding ways to save money.
    • When picking a printing partner, choose someone who’s not just focused on printing, but also on improving how your whole business runs. That means you’ll get more than just printed pages—you’ll get a true partner in helping your business succeed.
    • Stay flexible. A top print solution vendor offers services that can adapt to your needs. They should also have flexible pricing and financial options to fit your changing needs.
    • Check their commitments. Print management vendors should not only explain their services well, but they should also deliver on their promises. What guarantees have they made, and do they have a track record of keeping them?

    What is Vendor Managed Inventory

    What is Vendor Managed InventoryA key part of Print Management Solutions is handling your stock, often called Vendor Managed Inventory (VMI).

    With VMI, both you and the supplier work together to keep goods flowing smoothly and accurately.

    In VMI, the Print Management Vendor helps plan inventory for their customers. Instead of you having to reorder when you’re out of stuff, the Vendor takes care of restocking when levels are low.

    Within the printing industry, VMI means stocking printed materials right where they’re made and sent out. This helps make your supply chain smoother and gets things done faster.

    Customers can avoid running out of stock because they won’t need to rush to reorder at the last minute, unsure if the supplier can restock without causing disruptions.

avoid running out of stock

An effective Print Management and VMI Solution relies on a good web interface. Whether you’re ordering materials for your employees, sales team, or partners, a Web portal makes it easy to order, manage, track, and restock your inventory. These portals are customized for your brand, with an easy-to-use storefront, and can grow with your organization. They simplify access to your printed materials in stock and available to your users. Custom order limits and permission-based access, along with detailed reports, are crucial features.


In the end, it’s up to you to find the right print management vendor for your organization. Ideally, you’ll choose a top-notch printer that’s flexible, reliable, and capable of meeting all your printing needs. They should also provide you with the tools to manage and distribute your inventory effortlessly. By ensuring your print management vendor has these essential qualities, you can make better decisions and improve the success of your program. Ready to find the perfect printing partner? Visit Optamark Distributor.com today!