Custom Label Design Trends To Make Your Product Stand Out in 2024

10 Custom Label Design Trends To Make Your Product Stand Out in 2024

Choosing a book from a big list can be hard. But if a book’s cover catches your eye, you’re likely to think about buying it after you check it out more.

It’s the same with products. With so many choices for just one type of product, yours needs to pop. A great way to do this is by making your product label unique.

People decide in just 7 seconds if they want to buy your product. So, it’s very important to make your product labels both pretty and informative.

You can also let your customers have fun by letting them add their own words and designs to your labels using online tools. This makes your labels more fun to interact with.

In this blog, you’ll learn about the newest styles in making your labels and how they can help your business and your customers.

Custom Label Design Trends

1. Simplicity is Attractive

Simplicity is Attractive

We all like things that are simple, familiar, and easy to understand. Nobody enjoys complicated things. This is true for product labels too.

Making labels that are too complex or full of information can confuse people who are thinking about buying something.

But if you make the design simple, use just one or two types of fonts, and clearly explain what your product is for, it helps customers quickly understand what the product is and how it can help them.

Take The Ordinary skincare brand as an example. They don’t use fancy words or complicated designs on their labels. They simply show their logo and list the ingredients of their products. This makes it easier for customers to choose the right product for their skin issues.

2. Try Varied Colors

Try Varied Colors

Colors make us happy and catch our eye. Using colors on your product labels can help people remember and spot your products more easily among many others.

Different colors on packages can make people feel different things. For example, Bath & Body Works uses colorful labels and packages to help customers tell their scents apart. This makes shopping there a nicer experience.

Their use of color, while keeping things simple, even won them a custom award for the best packaging.

So, adding color to your product can make it stand out and appeal more to customers.

3. Tell a Story

Tell a Story

Stories draw people in and help them feel a connection with your brand. With just the right picture and colors, you can say a lot without even needing words.

By using creative drawings and designs, you can clearly show what your brand is all about.

4. Be Concise Yet Informative

Now, companies aren’t just showing their logos on labels, but they’re also listing important ingredients to attract buyers. This is especially important for products like health supplements and cosmetics.

Customers are smart and look for things like harmful chemicals in products. They prefer organic items, and companies are making sure to mention this on their packaging.

5. Make Buyers Part of Your Label Design

When Nutella let their customers design their jar labels by just visiting their website, typing in their name, and entering a special code, people loved it. This became a huge hit and was Ferrero’s biggest campaign in the UK and Ireland. Following their lead, brands like Oreo and Coca-Cola did the same and saw their sales go up.

You can do something similar by letting your customers personalize labels easily using online tools.

Adding a tool for custom label design to your online store can make shopping more interactive and enjoyable for your customers. This also opens up a new opportunity for you in custom label printing, making it easier for everyone to get personalized labels.

6. Be Witty

IKEA’s funny ads and McDonald’s clever signs show that humor really sticks with people. Now, some brands are also using humor on their product labels.

Elderbrook is one of these brands. They aimed to offer a healthy drink option that’s better than just water, without making over-the-top promises like gaining superhero strength from a single sip.

Their goal was simple: to show their drink is tasty and a better choice than sugary drinks. Their fun packaging idea helped them stand out and leave a memorable impression on customers.

7. Hand Lettering

Brands often get creative with how they show off their products. They might use designs that look natural, like uneven lines or textures that remind you of things in nature. These details help make a product stand out and look less like it was made by a computer.

Such designs can make people feel a closer connection to the product. That’s why we might see more hand-written labels soon. No matter how it’s done, this artistic style is becoming popular.

8. Old School

Back before we had the internet and quick ways to travel, people enjoyed simple things a lot. Remember how happy it made you to get something special in the mail?

These days, that kind of experience is pretty rare. But, you can use this idea in your business to create a special bond with your customers.

9. DieCut

Designers cut out special shapes in labels to make the product look more interesting and to help people trust the brand. You can cut shapes that look like the brand’s logo or even fun designs.

These creative shapes can make people stop and look at your product, which is a great way to get more people to know about your brand.

10. Eco-friendly

No matter what you call it – natural, biodegradable, sustainable – using eco-friendly packaging is getting more popular and it looks like it’s here to stay.

The great thing is that it not only saves companies a lot of money but also is good for the environment. It’s a win-win situation. Plus, we’re going to see more of this trend because designers are getting creative with ways to make packaging green and interesting.


Simple labels are common. But if you want your product to stand out from the competition, you need to do something special. Custom labels can help you do just that.

To create these, you’ll need label design software. Optamark Distributor software can be added to your online store, no matter which ecommerce platform you’re using. Once it’s set up, your customers can design their product labels.